Pantone The Gender Identity Series

Colors are commonly gender stereotyped, pink for girl and blue for boy. While Pantone believes that color is emotional and personal. Gender identity is a person’s private sense of being a man or a woman. Scientifically based on the gender spectrum theory, gender identity is bigger than just pink or blue it is a spectrum. Pantone Gender Identity Series is a redesigned Pantone catalog that uses nipple print to showcase the color as a symbol of gender identity as nipple print is unique to every individual. Presenting the colors as an expression of our gender identity as individual.

Pantone as the authority on color believes that color is emotional and personal. While colors are commonly gender stereotyped, pink for girl and blue for boy. Gender identity is a person’s private sense of being a man or a woman. Scientifically based on the gender spectrum theory, gender identity is bigger than just pink or blue it is a spectrum. Pantone Gender Identity Series is a redesigned Pantone catalog that uses nipple print to showcase the color as a symbol of gender identity as nipple print is unique to every individual like fingerprint. The catalog is created to present the colors as an expression of our gender identity as individual.

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